How do I create a Subscription offer?
Subscription offers customers a repeating delivery at a better price than buying once.
Subscription offers customers a repeating delivery at a better price than buying once.
A subscriber is worth many times a single order, and the discount that secures one is usually cheaper than the marketing needed to win the same customer back. It suits anything people run out of.
Subscription is the only bundle type that doesn’t use Sledge’s discount engine. It works through Shopify selling plans, which is what makes the recurring charge real rather than a one-off discount.
Before you start — Sledge must be active on your theme. Decide what the offer is and what it costs you before you build it. The example throughout this guide is a Blush Oxford Short Sleeve Shirt and other basics offered on a repeating plan.
Step 1 — Name it and choose where it applies
- Go to Tools → Bundle, Discount & Upsell → Subscription and open the bundle you want to edit, or create a new one.
- Bundle name — customer-facing, so write it as a shopper would read it.
- Product eligibility decides which product pages the offer appears on. Choose All products, Specific products, Products in specific collections, or one of the two exclude options. Then add the products with Add products.
- Optionally set Country to limit markets, Active dates to schedule a run, and Countdown to add urgency. Leave all three alone for an evergreen offer.
If you see an overlap warning — another bundle already targets one of these products, and Shopify picks between the competing discounts at random. It won’t stop you saving, but the customer may not get the offer you intended. Narrow one of the two bundles if the overlap wasn’t deliberate.
Step 2 — Build the offer
The Offer section is where this bundle type does its real work.
The Offer card is built from frequencies — the delivery intervals customers can choose:
- Frequency — the interval itself, for example every 30 days. Add one card per option.
- Discount — the subscriber’s saving on that interval. A larger discount on a longer commitment is the usual pattern.
- Badge — marks the plan you want chosen, typically the best value.
- Benefits — the short lines listed under the plan (Benefit 1, Benefit 2, Benefit 3). Use them for the reassurances that actually block signups: cancel any time, skip a delivery, free returns.
Offer two or three intervals at most. A long list makes a simple decision feel like a commitment.
Show compare-at price puts the one-off price beside the subscriber price, which is what makes the saving obvious.
Under Surfaces, switch on where the offer should render. At least one surface must be on — Product Page is the usual home.
Step 3 — Customise how it looks
The Design card is what makes the offer look like part of your theme rather than an app bolted onto it. It’s optional, and it’s the difference between an offer customers trust and one they scroll past.
- Bundle label, price and compare-at price colours — the text customers read first.
- Badge (and, on tiered types, medal) colours — the flag carrying your savings message. Give it contrast; it does the selling.
- Card background, border, border radius and padding — the panel itself. Radius and padding are what match it to your theme’s other cards.
- Featured card — a separate colour used only where the bundle appears as a card in a product grid on Collection, Search and Instant Search.
Watch the Preview as you edit — it re-renders live, so you can judge the real thing instead of guessing from hex codes.
Step 4 — Save and publish
- Check the Preview, then click Save.
- Set Status to Enable. A saved bundle that is still disabled won’t appear for anyone.
Result
Done. The offer is now live. Below is the example on the storefront — the subscribe option on the product page.
Not showing up?
- Status must be Enable, and the relevant surface switched on.
- Make sure you’re looking at a product that’s actually in Product eligibility.
- Every product involved must be active and in stock — an unavailable product takes the offer down with it.
- If a different discount applies, look for the overlap warning — another bundle is competing for the same product.
- If you set Active dates, confirm today falls inside the window.
- Storefront changes take about a minute to sync.
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